Thanks to a supreme court ruling over three years ago, sports betting is legal in around 30 states today. Before, Nevada was the only place allowing you to bet on a game.
Other states are also now in the process of legalizing sports betting. It’s becoming a huge phenomenon across the oceans, as well.
Are you looking to capitalize on this market? Choose bookie software providers first. Learn how by reading our tips below:
Look at the Tools and Features
What are you getting for the price of the software? Make sure to go into detail when examining the tools and features. For one, it must have all the tools to manage bets.
Choose bookie software features satisfying your immediate and future growth needs. Here are some examples of what you should consider.
Sports Varieties
For which sports are you accepting bets? The most popular ones are football and basketball. Make sure the software supports both.
Beyond that, you might want to expand into other sports in the future, as well. Your chosen software must offer varieties to make this scenario possible.
Multiple Language Support
In the U.S. alone, there are at least 350 languages spoken. Spanish, Chinese, and Tagalog are common languages aside from English.
If you want to target these people, choose a software provider with support for multiple languages. This feature will also come in handy when you decide to expand your business worldwide.
Live Matches
Many players like placing live bets. As such, it’s easier for them to use a betting site displaying live matches.
This way, they don’t have to switch screens to place a bet during a game. They can watch the match and keep track of their wagers on one screen.
You may want to offer this functionality to increase the time spent on your website, as well. Look for software that has this feature.
Prioritize Privacy and Security
When accepting bets, you have to get the personal information of the bettor. The law requires betting sites to confirm the user’s identity by asking for identification. They may ask for the following or more:
- Name
- Date of birth
- Residential address
- Email address
- ID
- SSN
Handling such sensitive information requires you to be most careful with choosing. Look for a bookie software provider that has the same standards as you with privacy and security, such as aceperhead.com. They must use the latest technology to keep your and your customers’ data safe.
Check for User-Friendliness
Your choice of bookie software affects your customers, as well. After all, they have to use it to place bets.
The software must have an easy-to-follow interface. Your customers should know where to go, what to do, and how to place bets without needing an extensive tutorial.
Review the interface as if you’re the user. Look into the sports menu and see how you can place your bet. The software is only worth it if your clients also like it.
Make Sure It’s Easy-to-Use
The software must be easy-to-use for you, too. How can you launch your betting service and make changes without knowing its functions?
Look for reviews about the experience of existing users. You may want to try out the software for yourself, as well, by checking out our last tip.
Of course, you’re not going to master it in one day, so you should have some realistic expectations. You need all the help you can get, which brings us to our next point.
Get an Onboarding Service
As with every new software, you’ll always face a learning curve, no matter how easy it is to use. Some can be confusing, meaning you need initial help. As such, the provider must have the resources for new clients.
Tutorials from the company are a significant help. See if they offer onboarding and training processes, as well. The more complete the solution they can give, the better their customer service.
The service should attend to your questions and issues immediately. You can discover their customer service by asking questions before committing.
Focus on Reliability
Don’t forget to look at the track record of the bookie software provider. What use are a multi-feature and affordable piece of software you or your clients can’t use?
The software must be reliable at all times. The team behind it should be, as well.
You’re looking for a provider committed to helping grow your business. If there’s any problem with the program, it helps to know you’re always getting the help and support you need.
Consider the Price
How much is your budget? It may restrict your bookie software options. However, it shouldn’t be the sole driving factor of your decision.
When comparing software costs, look beyond the price tag. Look at the value of each provider. Which do you think gives the best quality-price ratio?
Should you get the cheapest one with the barest tools and questionable reliability? Or can you get better features and security with the other provider for a slightly higher price? You’re already spending money, so you might as well aim for quality.
Look for Free Trial Offers
Still not sure how to choose bookie software providers? Try their software for free.
Most providers offer free trials for a week or two. You can take advantage of these to find out their features and see if they fit your business’s needs. That way, you know what you’re getting before you commit to it.
Choose Bookie Software Today
Your choice of bookie software can dictate the success or failure of your business. As we said above, you should look beyond the price. Instead, evaluate the value it can offer you.
Our guide should help you choose bookie software providers. However, their reputation could play a role in determining the quality of their tool.
Did you find this guide helpful? If you want to learn more, visit our other posts today.
